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Private MD News
Home | News | ColonVideo contest highlights importance of colorectal-cancer screening
Updated: 2009-05-01 13:00:00 CST Category: Colon
by Laurent Castellucci
Fred Hutchinson Cancer Research Center picked the five winning videos of its "Get Screened" contest - a moviemaking challenge to highlight the importance of colorectal-cancer screening.
"We were thrilled to receive so many creative entries from moviemakers across the country," said Linda Gainer, vice president of the center's External Affairs and Communications Department.
The contest was launched last fall in order to find a strong video to accompany the center's ongoing colon cancer awareness program, which aims to encourage Washington state residents to get a colorectal cancer test.
The grand-prize winner, "Your Choice", was submitted by Zach Smith, a 23-year old nursing student who wishes one day to work in pediatric oncology. The split-screen video depicts two scenarios; in one, a man responds to a reminder letter to get a colonoscopy, and after taking the test is informed the doctor has removed a potentially deadly polyp from his colon while in the other, the man throws the letter in the trash and takes a nap.
Smith will receive $2,500 as a prize. There were two first and two second runners-up.
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